Bossa Bloom Music Festival

Brand Identity, Poster, Merch

April 2024


Program Used: Illustrator, Photoshop

This project showcases a promotional campaign for an imaginary international summer music festival. I've carefully chosen the artists, location, and festival name to reflect the genre - Bossa Nova. The campaign encompasses key deliverables including Research & Mood Boards, Logo & Color schemes, Posters, Tickets & VIP Passes, and Merchandise.

Research

Bossa Nova is a special kind of music that came from Brazil in the late 1950s. It’s known for its smooth rhythms, fancy harmonies, and gentle tunes. The music has a relaxed and elegant feeling because of its subtle and bouncy beat. Bossa Nova mixes traditional Brazilian samba and jazz, making it sound interesting with complicated chord changes, especially on the guitar.

Defining the Brand

  • Culture:

    • An elitist urban popular trend, from upper-middle-class families
    • Rooted in Samba, and affected by Jazz
  • Listener:

    • Perhaps a tiny minority, but appreciated by diverse individuals, including young people
  • Voice:

    • Laid-back, smooth, sophistricated, lyrical complexity, swinging, irregular
    • Sing bossa nova as if you are speaking
    • Intimate, informal and convensational
  • Value:

    • A sacred music for many Brazilians, nationalistic and poetic
    • A product of a brief period of democracy
    • Focuses on the individual and the personal

Location

VanDusen Botanical Garden, Vancouver

  • Easy access, a focus on being eco-friendly
  • Brings together the beautiful nature and the relaxing Bossa Nova music

Logo

The basic element of the logo design is the wave shape. It has become closely linked with the genre, symbolizing the laid-back, smooth, and rhythmic qualities characteristic of bossa nova music. Additionally, it reflects the influence of Brazil’s coastal lifestyle and the close relationship between bossa nova and the beaches of Rio de Janeiro.


The varying sizes of the circles create a sense of rhythm and fluidity in the logo. The open spaces between the letters evoke a relaxed and flowing sensation.


I got inspiration for the secondary logo from a trumpet, incorporating the letter ‘B’ and the shape of a flower. The orange color embodies the beach influence inherent in the music genre, while the addition of pink infuses a blooming tint. Furthermore, I integrated purple as a secondary color to represent the jazz impact.

Working With Colors

The logo is most effective when paired with a complementary background color or one that is either extremely light or dark. If the background color closely matches the logo color, it's best to opt for a white version.

Poster

The poster features a charming scene where flowers and plants harmoniously play musical instruments within an arch, inspired by the iconic stone arch at VanDusen Botanical Garden. Employing a rich array of gradients and textures, I've added depth to the scenery within the arch, captivating attention. In addition, a flat design approach was employed for the text, creating a striking contrast. The primary aim is to evoke a sense of delight and relaxation, setting the scene for a special summer music festival surrounded by beautiful greenery, while also promoting environmental awareness.

Tickets

Merchandise