Brand Story
A fine handwoven Persian rug can take years to complete, with each piece embodying a unique story of culture, family, and the artisan’s journey. Our family business, rich in the history of carpet making, is dedicated to preserving and celebrating the beauty of this timeless art. Each carpet carries memories, connections, and historical significance, deserving of the utmost care, love, and expertise. We are here to serve every carpet enthusiast with an exquisite eye, ready to dive into the intricate art and heritage of Persian rug making.
Key Messages
Connecting the Charming Persian Carpet Art with Carpet Enthusiasts
We serve as a bridge between the enchanting world of Persian carpet art and those with a discerning eye for beauty. Each carpet is more than just its origin and materials; it’s about the artisans behind it, many of whom are women. This art form is deeply intertwined with family traditions and can be passed down, creating lasting connections and cherished memories.
Cooperation with Interior Designers
Interior designers are vital partners for us. We collaborate closely with them and our skilled handweavers to create new patterns that align with contemporary trends and cater to custom needs. Our continuous innovation and adaptation breathe new life into this ancient art form, ensuring it remains relevant and inspiring.
Eco-friendly Commitment
Creating a Persian carpet can take years, and its lifespan can span decades or even centuries. We honor each artisan’s dedication by offering meticulous carpet cleaning and repair services to maintain their pristine condition. Our commitment to sustainability ensures that Persian carpets are an eco-friendly choice, preserving their beauty and functionality for generations to come.
Logo
explanation of process
The logo features a Persian girl weaving rugs, subtly forming the shape of a “G.” This concept is inspired by the tradition of inheriting the art form. Most carpet artisans are women who learned the craft by watching their mothers from a young age. This knowledge, passed down through generations, evolves with each artisan’s experience. Persian rug weaving is a cherished and predominantly female art.
Colour Palette
The color palette is inspired by the hues commonly found in Persian rugs. Red and gold are the most distinctive colors. The combination of primary, secondary, and accent colors evokes the essence of Persian rugs, imparting an antique and extravagant feel.
Typography
Begum is an engraved serif typeface that blends classic and modern elements. It conveys the brand’s antique and authentic feel while offering excellent usability and legibility for web and mobile. The script characters and use of dots add a soft touch, making the font more friendly and inviting.