About the Brand
Demographics
Hastings-Sunrise is a primarily residential neighborhood featuring New Brighton Park with its waterfront and numerous facilities. The area benefits from good transit and an abundance of restaurants and stores. It has a large immigrant population, historically Italian-Canadian and now predominantly Chinese. The population is aging, with a low rate of new residents. There are more owned households than rented ones, and many households have children.
Brand Story
Sichuan cuisine is one of the four major styles of cooking in China. Chuan Noodle is founded by a homesick immigrant who wants to bring the special cuisine to Vancouver. Chuan Noodle offers authentic rice noodles from Sichuan, China – a beloved and distinctive cuisine. Reflecting the warmth and optimism of Sichuanese culture, Chuan Noodle embodies rich flavors, spiciness, and versatility.
‘Chuan’ (川) means river in Chinese. There’s a Chinese saying, ‘All rivers flow into the ocean’ (海纳百川), which reflects the generous and welcoming nature of the Sichuan people. Sichuan is also a region known for its mountains. In the logo, I want to depict an image of rivers flowing from mountains to the ocean, while incorporating elements of noodles, chopsticks, and a bowl. The hibiscus, a local flower, is used to balance the lines of the design.
more explanation
Colour Palette
Red means luck, prosperity, and celebration in Chinese culture. It also represents passion and energy. It is known to stimulate appetite, and commonly used in the branding of restaurants and food products. White can be used againt a red background to enhance the logo’s visibility and impact in various scenarios.
Typography
FinalSix’s characters have rounded tops and bottoms, creating a wavy feeling. It has a friendly and inviting look, making it ideal for the menu and website design. The characters are playful and neatly shaped, echoing the structure found in Chinese characters.