Branding
MotivatedWallArt began with typography posters featuring inspirational quotes, emphasizing a brand image of positivity, strength, and craftsmanship. The logo showcases an arrow crossing a circular stamp with the brand name. The design approach is to highlight both creativity and craftsmanship.
I chose a black and white palette for a neutral look, and carved a logo stamp. With this, customers receive the art prints in white envelopes with a handmade stamp on it, which sets the experience apart. Except that, other visual elements including brush strokes are used to enhance the logo design for different scenarios.
The thank-you card is another touchpoint with customers which aims to enhance brand exposure and increase loyalty. Since many customers buy the prints as gifts to friends and families, I added a cut-off line to separate the blank space from the brand information, allowing them to get a clean, standalone card.
Social Media
The pain point of the branding and marketing art prints is giving suggestions—not just showcasing the design, but conveying its aesthetics, mood, vibe, and functionality.
- Pairing prints with cohesive interior styles help customers envision how they’d look on display, and offer inspiration for home decor
- Interactions create meaningful connections with customers and highlight the impact an art print can have in a home, showcasing its attitude and strength
The strategy develops into 3 initiatives on Instagram:
- Stay up to date with interior design trends, Pantone colours, and themes
- Working closely with interior stylists for art print display, featuring and feedback
- Create interactions by holding giveaways, asking questions, and sharing feelings
Through continuous marketing efforts, some posts have gained a good amount of attention, reaching up to 2497 likes. At the same time, the brand maintained a consistent brand identity and gained organic searches and tags.
Art Print Gallery
The art print designs include themes such as typography, cities, animals, and abstract shapes. I employed a combination of hand-painting and digital techniques to craft the designs.