MotivatedWallArt

Brand Strategy, Social Media, Marketing

2016 - 2023


Program Used: Photoshop, Illustrator, After Effects, Premiere, Mailchimp

MotivatedWallArt is a handmade art print brand I created in 2016. The illustrated art posters are available on e-commerce platforms in various sizes, featuring themes like typography, plants, animals, architecture, and abstract patterns. I also created digital assets including the logo, social media content, email templates, and marketing materials. By 2023, the brand achieved 50000 sales in North America.

Branding

MotivatedWallArt began with typography posters featuring inspirational quotes, emphasizing a brand image of positivity, strength, and craftsmanship. The logo showcases an arrow crossing a circular stamp with the brand name. The design approach is to highlight both creativity and craftsmanship.


I chose a black and white palette for a neutral look, and carved a logo stamp. With this, customers receive the art prints in white envelopes with a handmade stamp on it, which sets the experience apart. Except that, other visual elements including brush strokes are used to enhance the logo design for different scenarios.


The thank-you card is another touchpoint with customers which aims to enhance brand exposure and increase loyalty. Since many customers buy the prints as gifts to friends and families, I added a cut-off line to separate the blank space from the brand information, allowing them to get a clean, standalone card.

Social Media

The pain point of the branding and marketing art prints is giving suggestions—not just showcasing the design, but conveying its aesthetics, mood, vibe, and functionality.

  • Pairing prints with cohesive interior styles help customers envision how they’d look on display, and offer inspiration for home decor
  • Interactions create meaningful connections with customers and highlight the impact an art print can have in a home, showcasing its attitude and strength

The strategy develops into 3 initiatives on Instagram:

  • Stay up to date with interior design trends, Pantone colours, and themes
  • Working closely with interior stylists for art print display, featuring and feedback
  • Create interactions by holding giveaways, asking questions, and sharing feelings

Through continuous marketing efforts, some posts have gained a good amount of attention, reaching up to 2497 likes. At the same time, the brand maintained a consistent brand identity and gained organic searches and tags.

Art Print Gallery

The art print designs include themes such as typography, cities, animals, and abstract shapes. I employed a combination of hand-painting and digital techniques to craft the designs.